Your Own Online Ordering vs Aggregator Commissions (2026)
Why building your own online ordering channel — alongside the aggregators — protects margin and wins back repeat customers.
Delivery aggregators bring reach, but their commissions can take a painful bite out of every order. The smart move is not to quit them — it is to build your own ordering channel for repeat customers. Here is the math and the method.
What commissions really cost
On a thin-margin dish, a double-digit commission can erase most of your profit. For loyal, repeat customers who would order from you anyway, that cost is pure leakage.
The both/and strategy
Use aggregators to acquire new customers, then convert repeat orders to your own branded ordering store — commission-free — with an insert or offer in the delivery bag.
Set up your own channel
- A branded online ordering store customers can bookmark
- WhatsApp ordering for regulars
- Your own delivery zones and charges
- Loyalty points that aggregators cannot offer
Keep it all connected
Aggregator and direct orders should land on one screen and one KOT flow. MyGroce gives you a commission-free ordering store that shares your menu, stock and billing.
Frequently asked questions
Should restaurants have their own online ordering?
Yes — keep aggregators for reach but build your own commission-free channel for repeat customers. MyGroce provides a branded ordering store connected to your POS and KOT.
Keep reading
- Restaurant POS for small business
- How to grow your restaurant or cloud kitchen
- Start selling on MyGroce
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